Creating a friendly and accessible website redesign in order to transform the online identity of TransFamily Support Services and bring together trans/nonbinary communities.
TransFamily Support Services is a community non-profit organization based in San Diego, California. Their mission is to provide comprehensive support and guidance to trans/nonbinary youth and their loved ones so they feel understood and personally catered towards while navigating their identity journey.
Sabrina Mao / UX Designer
Grace Lin / User Researcher
Christian Flores / Web Builder
Calvin Cheung / Web Builder
Anna Hoang / Content Strategist
Yi Lu / Marketing Strategist
Our main deliverable is a website redesign and rebrand. We’ve split this into three main objectives:
With our preliminary research, we had two goals in mind: taking a closer look at the existing site and other similar sites as well as understanding the audience and their pain points. Here is how we addressed each:
We approached this by creating a site map of the current site, doing a competitive analysis of similar organizations’ websites, and conducting a web audit based on Nielsen Norman Group’s 10 usability heuristics to look for possible areas with pain points.
As a team, we wanted to understand the information architecture of the existing website first before we began researching and exploring solutions. As such, we created a site map of the existing site’s navigation.